Developing and Assessing Media Competency

modern_science_and_technology_picture_03_hd_picture_168739Dimensions of Media Competence

1.A. Openness – Capacity of showing interest for the new and of being flexible to change; interest for technical, social and professional progress.

Level of Competence

Superior – In order to introduce information technologies within the classes, he/she is always preoccupied by their efficient use; and, he/she shows interest in self-training in the new tech.

Medium – Although he/she shows some reserves towards the new, he/she accepts it based on solid training and argumentative examples;

Inferior – He/she has conservative principles and his/her style of teaching is loyal to initial old training methodologies.


2.B.Communication – Teacher’s capacity to send and receive messages in good conditions as a good orator based on an efficient feed-back, on his/her capacity to ensure an active listening, on his/her to show empathy towards students (by decoding their subliminal and nonverbal messages); the capacity to manage conflict situation and to efficiently act in all communication spaces (Face to Face – FtF- or mediated)

Level of Competence

Superior – The teacher keeps all the communication channels open in all situations (formal or informal); he/ she encourages an equal communication relationship when using the same media resources as the students do;

Medium – Even if, he/she has an efficient communication relationship, sometimes he/she does not have the time and patience to listen to them;

Inferior – The students are always reluctant to speak to him/her during the classes and in their spare time.



3.C. Technical – The active and efficient use of media and of new technologies of information and communication (NTIC); their correlated use with the scientific and didactic content

Level of Competence

Superior – During all classes, the teacher uses NTIC and media content (internet, newspapers, TV, films etc.) supporting the scientific content by adapted examples for better understanding

Medium – Only when there is an inspection or an open class, the teacher uses NTIC or refers to media content for explanations.

Inferior – The teacher is against using NTIC and media information. In his/her opinion the lesson is better understood by using the blackboard and the white chalk, in a traditional way.


4.D. Integrity – The permanent preoccupation to use and to adapt the media content as didactic material; to use media in the learning process and also provide to the students the necessary criteria to select the useful information according to their personal needs in order to achieve a better learning and understanding (applying the media to educational demands).

Level of Competence

Superior – During his/her classes, the teacher often gives examples based on films and serials, on newspapers or the Internet; he/she gives arguments and makes critical judgments as to their quality;

Medium – Sometimes, the teacher uses the Internet as a bibliographical resource for the students to produce individual essays or collective projects;

Inferior – The teacher always stresses the lack of human quality of those that watch soaps as well as the destructive effects of the computer and of the TV on pupils’ health.


5E.Tolerance – The concern to promote authentic values, the respect for the other and for ethnic and cultural diversity.

Level of Competence

Superior – Every time the teacher is asked, he/she discusses openly the issue of minorities and encourages the respect of ethnic and cultural diversity;

Medium – In the case of delicate situations, the teacher adopts a defensive behavior; when minority issues are debated and he/she makes no comment on these matters;

Inferior – Most of the time, the teacher uses an offensive language   making remarks on minorities


6F Creativity – The capacity to identify adequate solutions to various class events and situation; to adapt the media content using teaching strategies shaped to pupils’ needs and particularities.

Level of Competence

Superior – Every time the teacher has the opportunity, he/she encourages the pupils to use or to make short films, web pages or articles for newspapers or magazines during the classes in order to motivate them to use media in a critical and creative manner.

Medium – Sometimes, the teacher encourages the pupils to elaborate, to accomplish or to participate in some of the schools’ media (class journal, school’s newspapers, radio shows, web page, social media etc.)

Inferior – The teacher does not show any kind of interest or availability in supporting pupils to produce their own magazines, newspapers, web pages etc.

7G. Management – The efficient and active management of the media content; pupils’ training to use, search and evaluate the media content; the proper and active use of NTIC

Level of Competence

Superior – The teacher focuses the homework on team work, offering the pupils interesting research topics so they make use of various media or get inspired by their favorite media (web pages, film, book, radio or TV shows)

Medium – Even though the teacher appreciates and welcome some new information on the internet brought by pupils, he/she checks it and sometimes makes comments if only there is time

Inferior – The teacher almost never checks the homework, having no interest in pupils’ effort for searching, for documentation or for the use of new information in the subject area.